Explore Bike Share will demonstrate bike-sharing stations around Memphis Wednesday through Friday.
Pop-up events are scheduled for: Wednesday, 11 a.m. to 2 p.m., Overton Square and 4-7 p.m. at Union and Main; Thursday, 9 a.m. to noon at South Memphis Farmers Market and 6-9 p.m. at Levitt Shell; and Friday, 11 a.m. to 2 p.m., FedExForum, in conjunction with Food Truck Friday.
Explore Bike Share is raising $4 million for 60 stations and 600 bicycles spread across Downtown, Midtown, Binghamton, Orange Mound and South Memphis.
The nonprofit program will make bicycles available for short-term rentals on a membership or cash basis. Bicycles will be available for rental at $4 an hour during the demonstrations.
Memphis advertising agency DCA (Doug Carpenter & Associates) is spearheading the capital campaign and helping with startup.
Explore Bike Share has raised $2 million and aims to finish fund-raising in time to launch the program in 2017.
The bicycles and solar-powered stations will be furnished by B-Cycle, a wholly owned subsidiary of Wisconsin-based Trek Bicycle Corp.
B-Cycle's bikes are 3-speed models with baskets on the front handlebars, no exposed chains or gears and front and rear lights.